Brains or brawns? We think a bit of each creates the perfect balance in life. We’ re also aware of the fact that one never gets a second chance for making a first impression, so we sent our home page for a complete makeover. Looks still count! No matter how good we are on the inside, you will still judge us by our appearance, so we decided to snap our body back into shape.
A few instant beauty tweaks and many, many think-tanks and tests later we present you with a significant redesign of the GraphicMail home page - one of the most well-traveled destinations in email marketing. Our first new home page concentrates on email marketing – surprise, surprise!
We promote targeted marketing; so it was about time we put into practice what we preach, by making targeted communication transparent on our home pages (and not just through our targeted newsletter and mobile marketing tools that we offer you).
So, within the next two weeks, you'll see two more home versions, one geared at couch potato email marketing – “Get Started Quick” and one targeting our successful Reseller business model.
What are the major changes?
Isn’t it annoying to try and find logins to various sites that you use? One has it top left, the other top right, some inside the side columns, some in your face or in the instance of Yahoo, it’s like looking for the proverbial needle in a haystack. Well, we’ve made our Member Login super visible. So – I don’t have to tell you where it is.
And hasn’t it been frustrating to try and find something specific on GraphicMail before, like client studies or a specific feature? It’s easy like instant coffee now! Add your keyword to our new search, click and enjoy.
Our previous navigational structure almost required a driver’s license. I don’t know how many mice I’ve seen swerving and reversing through our navigational tabs and dropdowns, but now it’s all smooth cruising. Our new horizontal navigation has two levels only, so even if email marketing fatigue kicks in, you’ll still get to your destination safely and promptly.
We’ve been tweeting our news from the roofs, we’ve been showing our face in The Book, but now it’s official that we are 100% committted to social network integrations – we’re shouting it out from our new footer! There will be quite a few email marketing and social media integrations coming your way this year, so keep an eye on our blog and Twitter and Facebook announcements.
Our experience in our test indicates that people are excited about this new home page. They feel this meets their needs and is a fresh new look for GraphicMail.
We are designing the page around you... Tell us what you think.
NB:
Why the dominant blue and red in our home page design? Well, fashionistas have let us know that the key societal consumer trends in 2010 are “reinventing happiness”, “embracing Gaia” and “Age Shock”. The happiness colour for 2010 is Satisfaction – A creamy raspberry red, a sweet and inviting color that tempts us. Gaia is portrayed through Reflection – A transparent, liquid blue suggestive of water and how it reflects the sun’s rays as well as Jungle Passion – Deep, dark red, exotic and mysterious like a rare orchid or a precious ruby. And Age Shock’s blue? GRUPs (today’s grownups) are said to defy the aging process, measuring age solely by attitude towards life. So a fresh, young blue linked with the jeans culture represents “Jeanology”.
(This might all be a bit off the email marketing track, but we thought we had to throw this one in since we’re talking beauty, style and trends for 2010)
This was our old school look:
