Don’t let your invites and RSVPs get lost in the mail!

TriggerMail Series Part 4


The next in our suite of Triggers:

RSPV or UpdateTriggers 

Remember those Link Click triggers we told you about yesterday?  RSVP triggers are very similar in that they are also initiated by a reader clicking on a link in your newsletter, but instead of acting as a catalyst for an automated email, the trigger automatically updates one of your datasets.  Sounding a bit tricky?  Not so much.

When you’re organizing an event, you can ask people to click on either an “Attending” or “Not attending” link.  With RSVP triggers, instead of sending out an automated email, you can set a dataset to track the attendance for your event.  So every time a contact responds “Attending” the dataset will be automatically updated, allowing you to track exactly who will and will not be showing up at your event.

Here’s a nifty trick:  The RSVP triggers can be set up from a Link Click trigger too.  Again, it may sound complicated, but it’s really not. 
Say you’re sending out a newsletter inviting clients to your upcoming birthday bash.  In the email you ask them whether they would like to attend, providing “Yes” and “No” links.  Using TriggerMail, you set up Link Click triggers (as discussed in yesterday’s blog) for both the “Yes” and “No” links, so when the reader clicks on the “yes” link, they receive an automated ‘thank you for attending and here are further details’ email and if they click on the “no” link, a ‘so sorry you can’t make it but please feel free to attend future events’ email is sent to them.  While setting up these Link Click triggers, you can also select a column in your dataset to be updated, in order to track attendance – just like the RSVP trigger.

We’ve done the work, now you need to get cracking on organizing events.  We’re eagerly awaiting invitations…