by Wikus Engelbrecht
3. marzo 2010 21:59
Video 3
Deliverability - what a mouth full! It’s really just the process of getting your emails into your subscribers’ inboxes. Well, maybe not “just”. Deliverability has always been a concern for email marketers, but the ever changing landscape makes it even harder to ensure excellent delivery of your email campaigns.
We'll be honest, no email marketing platform can guarantee 100% inbox delivery. Your reputation, and by that we mean the quality of your message and your readers interest in it, is the best antidote to delivery issues. Every time someone opens your email or clicks on a link in it, it improves your reputation. Every time they complain it harms your reputation.
So how do you keep current on changes to ISPs, ESPs, legislation, opt-in, open rates, click rates and opt-out? What are the latest best practices? Do you know fact vs. fiction when it comes to email deliverability? Do you know your own deliverability rate?
Spend a worthwhile 3 minutes with email deliverability guru GraphicMail, who will give you an overview of Yahoo, Comcast, Roadrunner and other major feedback loops, the CAN-SPAM Act, sender authentication and permission methods.
Did you know?
GraphicMail is a member of ReturnPath, the EEC and Truste.
Learn more about deliverability from this article by the Direct Marketing Association - it will answer all your questions.
