GraphicMail YouTube videos: Video 3

Video 3 

Deliverability is such a mouthful. Yet, it is simply the process by which your emails arrive in your subscribers’ inboxes. Well, maybe not so simple. Whilst deliverability remains a major concern for email marketers, the ever-changing landscape continues to make it more difficult to ensure great delivery of your email campaigns.

Let’s be honest, no email marketing company can guarantee 100% inbox delivery.  It is your reputation, and by that we mean the quality of your message and your readers’ interest in it, that will greatly enhance your delivery rate.  Each time that one of your subscribers opens your email or clicks on one of the links contained within your email newsletter, it enhances your reputation.  Conversely, each time someone complains, it harms your reputation.

So how can you keep up-to-date with changes to ISPs, ESPs, legislation, opt-in, open rates, click rates and opt-out rates? What are the most up-to-date best practices? Are you aware of what is fact and what is fiction with regard to email deliverability? More importantly; do you know your own deliverability rate?

It will be worth your while to spend 3 minutes with email deliverability guru GraphicMail. During that time they will give you an overview of Yahoo, Comcast,  Roadrunner and other major feedback loops, the CAN-SPAM Act, permission methods and sender authentication.

Did you know?

GraphicMail is a member of ReturnPath, the EEC and Truste.