by Wikus Engelbrecht
5. marzo 2010 00:52
Video 4
You’ve created an email newsletter, sent it out, and did your best to optimise deliverability rates. You pat yourself on the back, think “Yep, I’ve got the hang of this” and happily continue sending monthly newsletters, impressed by your new-found email marketing skills. This is when we tap you on the back and say “You're not quite done yet, tiger”.
Of all the value-added services our email marketing platform provides you with, our comprehensive reports and statistics are one of the most important. Every time you send an email newsletter we provide you with a full statistical report showing you how your emails were received, how many of your subscribers opened or followed a link in your email and much, much more. Reading these reports is one of the most important things you can do for your email marketing campaign, because it tells you where you went wrong so you can tweak your approach and improve in future campaigns.
This video shows you how to do just that! It shows you where you can view the reports and where to find all the different email metrics, all while giving you tips on how you can improve.
If there’s one thing we know about our clients it’s that they want results – so have a look at this one and learn how to read yours.
