GraphicMail YouTube videos: Video 4

Video 4

Are you seeing those ‘Buying signals’ ?

No doubt you’ve heard that ‘Telling isn’t selling’, who hasn’t ! But it’s amazing how many amongst us still artistically create, tweak and, with highly organised regularity, email the resultant newsletters to their ‘customers’ and ‘prospects’. Then, when it’s gone, they congratulate themselves on a “Job well done”. In case this scenario is describing you, ask yourself this….. “How many received it, opened it, read it, interacted with it and took the content as a call to action?” 

If your answer is a little vague, then you are missing the biggest trick of all on Graphicmail’s email marketing platform - our very detailed Reports & Statistics. If you sent out a newsletter more than 24 hours ago and less than 28 days ago, you can check that area now to find out how many were sent, how many delivered, which subscribers opened it, which links they clicked on and much, much more. All that in-depth information is just sitting there waiting to provide you with the feedback which will explain to you how your readership reacted to all the hard work that you expended in generating the newsletter.

This video shows you where to find the reports and the different email metrics together with helpful tips on how to improve them. So, when you’ve taken a look at this we can all be sure that the above scenario will no longer include you, you’ll be the one with the results! well done!