by Wikus Engelbrecht - GraphicMail Marketing Team
20. mayo 2010 22:31
I don’t know how many of you check out the links I post on Facebook and Twitter to our South African blog, but they posted an interesting blog article yesterday on the online “social revolution” – it’s worth having a look at. (You can also have a look at this video – it contains some interesting social media statistics.)
Why am I pointing this out? Because, as I’m sure you’re up to speed on the dramatic way in which our online communications and marketing are evolving, it should be pretty clear that as online “word of mouth” social media is a must-have marketing, branding and networking tool.
Being an email marketer, you’re probably aware that email has long been the top performing direct and online marketing channel – now I don’t know about you, but something tells me that combining these two channels (email and social media) should have quite a powerful effect…
Which is why, as promised, we’ve release a brand new way of complementing your email campaigns with your social media presence:
Social share
This tool enables you to publish your email newsletter straight to your Twitter account. The newsletter title with a link to your full newsletter will then automatically appear as a tweet – without you having to log into your account to manually tweet about your newsletter. Our developers have even added an additional gadget: GMtiny, our very own URL abbreviator. As Twitter limits you to 140 characters per tweet, GMtiny will automatically shorten the link to your newsletter, cutting down that lengthy, unsightly URL to only a few characters. Handy, isn’t it?
And this is only the beginning - we’re already working on extending this feature to enable you to publish across more social networks. Next up, Facebook! Watch this space, I’ll let you know when you can take your social sharing even further.
Enhance your brand presence online, increase your audience and subscribers and boost your sales by engaging more fully with potential clients – all with our new social share tool.
(While you’re at it, don’t forget that GraphicMail is also on Facebook and Twitter, so let’s befriend and follow. I enjoy seeing what our followers get up to!)
Don’t forget: GraphicMail also offers the tools to insert social widgets in your footer – for which we also provide social widget statistics in your reports.
