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Solutions for Financial Services and Insurance

For years, financial services and insurance providers have been benefitting from email marketing in that their email newsletters have one of the highest open and click-through rates of any industry that make use of the GraphicMail email marketing tools.

Don't take our word for it - see how our clients are using GraphicMail.

As a business in the financial services and insurance sectors, you need to keep your customer data secure and private. How can you respond to your customers’ concern about security threats while sending out bulk email messages to them? How can you, as a legitimate marketer, compete with the problem of SPAM in attempting to acquire new customers? How can you communicate your acquisition messages in as successful a way as your retention emailers?

When you operate in the financial and insurance sectors, you constantly have to deal with drop-offs in response, caused in part by credibility problems due to widespread phishing. Many inboxes are still littered with the detritus of hucksters, con artists, and crooks. GraphicMail maintains a white list relationship with a range of ISPs and strictly adheres to US CAN-SPAM standards and the EU Privacy Directive. Additionally, we can easily customize our technology to your requirements and can integrate it into your existing systems. Our XML API can be used to accomplish most automation and data integration solutions.

GraphicMail gives you the option to test what works best for you. Find out if competitive offers make consumers receptive to a financial services message by changing the identity of the sender, target specific segments of your market effectively and set trigger emails with your email campaign, affording you the opportunity to react to customers’ behavior with a follow-up call to action.

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