Case Study: The Next 48Hours
The Next 48 Hours is a Cape Town-based media company. The bulk emailing is an absolute gem and the report generation allows us to see where we need to focus to achieve better results.
“The bulk emailing is an absolute gem and the report generation allows us to see where we need to focus to achieve better results.”
Introduction
The Next 48 Hours is a Cape Town-based media company. They publish a weekly leisure and lifestyle newspaper that includes the ultimate weekend guide of what’s hot and happening in the city. A free tabloid, their focus is on entertainment and leisure. The newspaper offers a full planner of events from craft markets, fetes, feasts, the hottest nightclubs, the best art exhibitions, and garden shows. Their regular columnists have their say about fashion, sport, wines, food, motoring and gadgets. Besides the weekly entertainment line-up, there is also a free movie- guide as well as a preview of movies opening for the week.
The Challenge
The Next 48 Hours needed to send out an electronic version of their newspaper as their print run and distribution was limited. Electronic distribution resulted in them reaching more people who really wanted the information that they publish. They found that an email marketing newsletter is a key tool in driving traffic to their website.
The Solution
Since using GraphicMail, The Next 48 Hours has seen an improvement in their customer relations and sales. When asked what his experience of GraphicMail has been thus far, Naushad Khan, Managing Editor and publisher of The Next 48 Hours states: “It has been amazing. We were hovering in the 15'000 to 20'000 hits per month before we started and jumped to 250'000 in 4 weeks. However, we started concentrating on actual page impressions and this has grown from around 18'000 pm to 110'000 pm in Oct 2010”.
Says Khan, “The bulk emailing is an absolute gem and the report generation allows us to see where we need to focus to achieve better results”.
About GraphicMail
Quattro Internet Solutions (Ltd) t/a GraphicMail’s hosted email marketing solution is used by customers such as Cosmopolitan, SA Airlink, Europcar and the American Medical Association since 2002. It is available in ten languages and is represented by over 17 offices globally. Follow GraphicMail on Twitter, Facebook and their email marketing blog. Contact: Barbara Ulmi, GraphicMail Marketing Manager, barbara@graphicmail.com